Marketing and brand strategy for fashion, beauty, and culture.
No. 01
Beauty and Lifestyle Marketing
TryNow
I translated social trend and engagement data into campaign backlogs for TryNow's beauty and lifestyle clients, pairing audience insights with in-person pop-ups and brand activations. The work contributed to a 15% increase in traffic across LinkedIn and Shopify.
No. 02
Apparel Design
Alpha Epsilon Phi, Executive Apparel Manager · November 2023–May 2026
I directed a size-inclusive apparel collection for a chapter of 300+ members, from concept through manufacturing. Across my apparel-manager role, I managed a $2K budget and coordinated 250 orders.
No. 03
Product Launch
Baked Bags
I helped bring Baked Bags' new kettle corn line to market through social content, creator partnerships, and retail sampling. The national rollout reached 50 retail locations.
No. 04
Music and Tour Promotion
Jet Management
I created promotional artwork and supported artist communications for Jet Management, including tour marketing for Empire of the Sun and Dombresky across Germany and France. The project combined visual design with international campaign planning.
No. 05
Capstone · Client Strategy
Tango Media × UT Austin, Moody College of Communication
For my advertising capstone, I was a client consultant on the strategy team at Tango, UT Austin's student-led agency. We built a six-month integrated campaign for a real healthcare client. The work covered audience research, brand positioning, and a media plan across digital, print, audio, and live events. The client adopted our plan.
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Marketing Analytics
UT Austin, McCombs School of Business
In a team project for my marketing analytics class, we first used conjoint analysis to study how consumers weigh car brands, engine specifications, and price. A hierarchical linear model in R showed both overall preferences and differences between individual buyers.
We then went deeper into energy preferences. K-means clustering on energy-poll responses found five segments, which we compared across NGO, government, industry, science, economic, and environmental measures.
The takeaway: shoppers who look alike on paper often want very different things. It’s the same approach I’d use to segment beauty shoppers and tailor a launch to each group.
Grew traffic 15% across LinkedIn and Shopify through tailored campaigns for beauty and lifestyle brands.
Supported brand strategy and tour creative for a dance-music artist roster.
Ran social and email campaigns and coordinated a creator team for a growing snack brand.
Lead outbound sales and marketing for a West Coast property management firm; skills that carry into brand partnerships.
Built the website, social channels, and client outreach for a lighting company going digital.
I'm a marketer focused on fashion and beauty, blending creative strategy with data-driven insights. I'm finishing an M.S. in Marketing Analytics at UT Austin's McCombs School of Business, after earning a B.S. in Advertising from Moody College. I've built social, influencer, and campaign strategy for a Shopify beauty-tech startup, a dance-music management agency, and a growing snack brand. I'm looking for full-time roles in fashion and beauty marketing starting in 2027, and I'm open to relocating. I'm authorized to work in the U.S.
GPA 4.0. Coursework in marketing management, marketing statistics, data analysis, coding, brand management, and clients and consulting.
Minor in Business. GPA 3.9. Dean's Honor List, Magna Cum Laude, Fall 2022 through Spring 2026.
18 credit hours in finance, management, and Spanish.
A few campaigns and brands I keep thinking about.
Take 01 · Beauty retail
Sephora’s 2026 holiday campaign casts Seth Rogen as a lovable, clueless beauty shopper. Instead of talking to the beauty insider, it talks to everyone buying a gift for one. That shift is the smart part: it turns Sephora’s Beauty Advisors into the hero and makes a famously intimidating store feel approachable.
The rollout was just as clever. A one-day “Sethphora” storefront at The Grove in Los Angeles teased the campaign before the ads ran, and a shoppable list curated by Rogen gave the joke somewhere to go. Humor got attention; the gift list turned it into sales.
Great beauty marketing doesn’t always speak to the expert. Sometimes it welcomes the outsider.
Take 02 · Emerging brands
I love emerging brands that feel like a friend recommended them. Mr. Winston makes laid-back apparel with a point of view that feels personal, not mass-produced. Bonnie Clyde makes sunglasses that are playful and fashion-forward at a price that invites you to own more than one pair.
What they share is a clear personality that shows up in every touchpoint, from product to packaging to social. That consistency is what turns first-time buyers into fans, and it’s the kind of brand-building I want to do.
Small brands win with a voice you could pick out of a crowd.
Take 03 · Fragrance
Juliette Has a Gun, the Parisian perfume house, breaks the fragrance-category rules on purpose. Its name is bold, and its best-known scent is called “Not a Perfume.” Where most fragrance marketing leans on mystery and glamour, this brand leans on wit and confidence.
That irreverence makes a luxury category feel modern and approachable without losing its polish. It proves a prestige brand can have a sense of humor and still feel elevated.
Luxury doesn’t have to take itself seriously to be taken seriously.
The people, places, and plates that keep me inspired.
